For more than 40,000 years, gold and silver has held its position as the most precious metals on the planet. Gold's natural brilliance and resistance to tarnish made it attractive to prehistoric people, associating it with the divine and immortality. Gold is considered as the safest high-returns investment asset for generations. It has appreciated approximately 130% in the last 5 years owing to the steadily growing demand of gold across the globe. Central banks of all the countries, big and small, invest heavily in gold to hedge against more volatile investment assets. People of all ages, professions and regional areas invest in gold and silver as it is convenient to store, buy and sell in many different forms and shapes like pure coins, adorned jewellery, utensils and other.

While investing in gold and silver, it is absolutely critical to ensure the purity. To regulate the purity of gold, The Government of India has made it mandatory to stamp all gold jewellery with BIS Hallmark along with HUID. The BIS Hallmark is like a merit certificate proving the purity of the gold. Make sure you buy from credible and reliable jewellery store with proven history of fair dealing to ensure the buying and exchange is smooth and hassle-free for you. Other key factors to consider when investing in gold and silver are -

1.Weight: The price of the jewellery or article is directly proportional to the price, meaning heavier the product, the more costlier it is. However, many jewellery designs carry extra gems and stones that increase the weight. For all gold and diamond jewellery designs, we never charge these gems and stones as the price of gold or diamonds unlike many other brands and jewellers in the market. We make sure our customers pay right prices for the price weight of product they are buying.

2. Purity: The purity of the gold and silver jewellery, coins and articles is the most important factor while investing. For gold jewellery, 18 karat (75% gold purity) and 22 karat (91.6% gold purity) gold variants are widely used while 24 karat (99.9% pure gold) gold is primarily used in coins. For silver jewellery and utensils, 925 karat (92.5% pure gold) is being widely used now with coins available in 99.9% silver purity.

3. Labour Charges: Labour charge or making charge is the cost incurred for creating a jewellery design. Different designs incur different costs: cheapest being for coins, and highest being for antique and designer jewellery. Many online and big brands levy hefty making charges on simples designs to balance their cost of advertisements, marketing and extravagant showrooms. When buying from us, online or offline, we guarantee minimal making charges to provide the best and pocket-friendly option to invest in gold and silver.

There is absolutely no way to predict when the prices of gold and silver jewellery will fall or dip in near or distant future. The prices of gold and silver are very dynamic because they are affected by many reasons as below:

1. Demand by Central Banks of all the countries in the world due to high returns and liquidity of gold and silver.

2. Industrial demand of silver, diamond and gold across various industries like semiconductors, chemical, aerospace to name a few.

3.  Retail demand of gold and silver jewellery.
4. Bullion trading of gold and silver on metal exchange platforms across the globe.

Although there's absolute guarantee that the gold and silver prices will keep steadily rising year on year, gold prices also reduce for shorter periods. Hence, the best way is to break your investment amount into chunks and keeping buying periodically throughout the year. This keeps the average investment rate lower and reduce the losses investors incur due to panic buying/selling.

Sudarshan Jewellers was formally established in 1993 in Kidwai Nagar, Kanpur but it's foundation was laid by late Mr.Sudarshan Prasad in 1948 at the age of 24 soon after independence when he retired from Azad Hind Fauz (Indian National Army - INA) and settled in Kanpur with his wife. Even before him, our forefathers had generationally been goldsmiths for hundreds of years. We are proud to carry the DNA of exemplary Indian craftsmanship and gold-smithery for centuries now.

Unlike big jewellery brands run by corporations and multi-billionaires emphasising on brand marketing through heavy spending in marketing campaigns and advertisements, we come from the grass roots to enable the middle class of India prosper and invest in the right direction. Our vision is to become the biggest Direct-to-Consumer(D2C) jewellery brand in India providing all kinds of gold and silver designs at minimal and highly competitive making charges so it can work as an investment and style statement for each of our customers.

For more about us, checkout this page.